Since 2002, we’ve launched a number of initiatives aimed at promoting healthy gaming behaviour among Quebecers. One such initiative was the enormously successful 2006 awareness campaign that drew attention to the existence of the 1 866 SOS-JEUX help line. Ninety-four percent of adults who had seen the messages about the help line remembered it later. In 2007, we repeated the exercise, while focusing on the fact that help was easy to get. This year, we’ve launched our third campaign with the slogan: There’s help. Bet on yourself.
This campaign, launched October 26, 2008, runs until January 5, 2009. The spokespeople for the English version of the campaign are actors Ellen David and Harry Standjofski, while Mireille Deyglun and Denis Bouchard are their Francophone counterparts. Their messages will appear on television, in the dailies, some local weeklies, and on a selection of Web sites, such as Canoë and Cyberpresse.
Take a look at the advertising campaign with Ellen David and Harry Standjofski.
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